Natasha Bansgopaul is the Co-Founder and Chief Operating Officer (COO) of THE Global Award Winning FinTech Platform, DarcMatter (DM). She is a part of the founding team of both DarcMatter and Return on Change, joining the company as an experienced marketing and strategy professional with over 10+ years of demonstrated leadership through key strategic roles at both Fortune 50 and Fortune 100 companies.
Her most recent corporate role at PepsiCo provided significant experience in developing global billion-dollar brands through new product innovation, comprehensive go-to-market and social media marketing strategies, and consumer insights research. Her breakthrough and cross-functional collaboration project wins, earned her various awards and accolades, including the company’s “Crushed Can” award for increasing the brand’s market share versus competition. As Natasha created PepsiCo’s first “Innovation Incubation” department, she began to work with startups and explore impactful venture deals for the CPG conglomerate, strengthening her interest in startup technology.
She holds an MBA in Marketing, Entrepreneurship, and Strategic Leadership from The Pennsylvania State University, and is the university’s 2010 Bunton Waller Scholar. With a passion for learning, business development, diversity and inclusion, and technology, Natasha is a co-founding member of DM’s management team, previously as the Chief Marketing Officer and currently as DarcMatter’s Chief Operating Officer. In this role, Natasha has successfully lead the company through various startup competitions and conferences, resulting in global awards and recognition such as, NextMoney Global FinTech Finals, “Best Growth Stage FinTech Company”, Korean Startup Grand Challenge (Top 4 out of 120), and HFM Technology “Best FinTech Solution for Hedge Funds”.